Pay Per Click Advertising
PAID ADVERTISING & GOOGLE ADS
As part of your marketing mix, we may recommend pay per click advertising for your website – also known as PPC. You may have heard of Google AdWords, the world’s leading PPC service.
WHAT IS PPC ADVERTISING?
PPC advertising allows you to set up an ad, select the keywords you wish to target and specify the budget you wish to spend per click per day.
This means you have the ability to appear on page one of a Google search, and you only pay when someone clicks your ad and lands on your website. You'll pay no more than the budget you set too.
The cost per click (CPC) is determined by an auction system. The more competitive the phrase, the higher the cost per click will be.
RUNNING PPC or GOOGLE AD CAMPAIGNS
Pay per click advertising is a great option for building visitors in order to:
- Achieve top search position for a phrase that is important to your business.
- Get immediate visitors to a brand new site
- Advertise a seasonal or one-off event
- Target phrases that are highly competitive to ensure brand dominance
We research key words that are right for your organisation, create ads around them and make sure there are suitable landing pages on your website to direct visitors to.
We track, test, monitor and refine your PPC ad campaign over time to ensure you are getting optimal results, and provide training so you can understand your campaign metrics.
HEARD OF REMARKETING?
We can also help you use Custom Audiences, allowing you to 'remarket'.
Remarketing gives us the ability to place your brand in front of web users that have already shown an interest in your products and services. Your ads appear across the Google display ad network, presented to users who have already visited your website. So they are likely to be good prospects. Genius!