Social Media Marketing
SOCIAL MEDIA MARKETING
With over 2 billion faces regularly looking at screens on Facebook alone, it's never been more important to include social media marketing in your marketing Mix...
WHY SOCIAL MEDIA?
Digital marketing encompasses a number of key disciplines and Marketelements has experts in each field.
Most of our projects require Search Engine Optimisation
(SEO), Pay Per Click Advertising
(e.g. Google Adwords), Social Media Marketing
and E-message Marketing.
The digital marketplace is constantly changing and many have heard of Google algorithm updates - the online signals Google uses to determine how relevant a page is to the search. It's key to have professionals, up to date with market trends and technologies handling your digital marketing campaigns.
HOW IT WORKS
First up, we either set up from scratch or optimise your existing social media profiles. We can then plan simple or more complex campaign strategies to generate real leads and send your social media audiences to your website.
We can work with you an all commonly used social platforms and use tactics such as 'remarketing' and 'custom lists' to achieve optimal results.
HEARD OF REMARKETING?
It's easier to sell to current customers than to look for new ones. Using a simple 'pixel' on your website and a custom list of data from your site, such as purchaser email addresses, you'll be remarketing in no time.
Social media channels such as Facebook, Instagram and LinkedIn compare your data with theirs, find the people who've visited your website and present your ads to them. Easy!
WHAT THIS MEANS FOR YOU
We know that businesses like yours need to know how things are working, what the results are and what it will cost.
So we also focus on integrating Google analytics, alongside the social media channel's analytics. This means you can get simple reports that show your campaigns, the behaviour of your target audience and how your campaigns are tracking against budget.
It might seem like a bit of a mystery, but our great team of knowledgable and friendly consultants will make your social media marketing feel like a profitable walk in the park.